I love Target. Really, I do. I just placed an online order with them yesterday. My financial planner even recommends doing the bulk of our grocery shopping at Target so we can save 5% with our Red Cards. Yep, my husband and I both have Target Red Cards. But, sometimes Target does both email and Twitter wrong.
But one thing has been bugging me for a while. While most of the email newsletter (okay, ads) that I would get from Target would fine (maybe even informative), I started getting their weekly baby ads. That seemed odd since I don’t have kids and, at 51, never plan to have any. But then I remembered that a year ago I ordered a baby gift from a Target gift registry. And that’s when the baby emails started. I looked on the email to see how to opt out of the baby emails. Nope, it was either all or none. I checked the Target web site. Same thing – either all of the email ad they wanted to send me or none.
So I tried Twitter. Here’s the conversation I had with someone at Target on Twitter (you can click on the image for a larger version of the screen shot):
Frustrated, I did what they wanted and opted out of all email communication from Target. It was so disappointing. The next replies from the AskTarget Twitter were no more helpful.
I did sign up for the weekly ad reminders again, but I was very careful to uncheck the box that said “yes, please also email me additional offers, exclusives and promotions from Target.”
In a world where there is all kind of customization available, how hard is it to let consumers choose what information they want to get from a company? It’s not and Target needs to learn that lesson fast.
And, Target? My first name is Carla. Not whatever was in the “hello” box when I went to sign up for the weekly ad reminders.